“Being a great problem solver improves your ability to contribute and opens up opportunity for personal freedom.”

Paola

Paola Telfer

Job: CEO and Co-Founder of Sens.AI

A winner in the Innovator category for BC Business magazine’s 2025 Women of the Year Awards, Paola Telfer is the CEO and Founder of Sens.AI, a company at the forefront of wearable neurotechnology that contributes to improved focus and enhanced creativity, as well as measurable results in sleep quality, attention and reaction time. And it all started with a degree in electrical engineering from UBC….

BC Business magazine’s 2025 Women of the Year Awards

 

What got you interested in engineering?

While I had considered a career in medicine, my decision to pursue engineering was, in some ways, very practical. An engineering degree could be completed in four or five years, compared to the much longer span required for medicine, and it was a degree I knew was highly valued in the marketplace. I also knew what engineering was all about thanks to having engineers in my family.

 

Any highlights from your time at UBC?

Although I was used to being at the top of my class in high school, that was not my experience in my first year! 

University became a training ground for me to learn how to challenge myself and push my limits. 

It was gruelling at times.

Going into my fourth year, I educated myself on the requirements of the most sought-after job openings that would launch my career surrounded by top engineers. The postings were all in microchip design, which was an emerging field at the time. I carefully selected my courses to gain knowledge and experience in that field – which enabled me to start my career at ASIC Design in this very dynamic and rewarding deep tech.

In terms of highlights, I also met my husband during my engineering undergrad at UBC.

 

Tell us about your career before your started Sens.AI in 2018.

After about five years in microchip design, I did an MBA because I wanted to expand my knowledge and gain a deeper understanding of business and market dynamics. I’d seen the value of a solid foundation in a technical area like electrical engineering, and I wanted to continue building my skills in the other areas that are essential to long-term success.

I learned by doing, first moving into product management, then into sales engineering, and as an account executive within the health-tech space.

 

Why did you decide to launch a company?

I wanted to have a bigger impact. In 2018, I was part of the Singularity Executive Program in Palo Alto, which focuses on the exponential technologies that are coming of age, where the performance and cost ratio is accelerating in a non-linear way. I could see the potential of AI and how it might interface with neurotechnology, nanotechnologies and quantum computing. 

I saw the power of these emerging technologies, and was excited about its potential in health care and education applications.

Because of my engineering background, I was not afraid to dive into the tech and identify opportunities to build a scalable company. I knew I wanted to focus the remainder of my career on where I could have a direct impact on some of the biggest challenges facing humanity.

Singularity Executive Program

 

Why did you focus on wearable neurotechnology?

The impetus was a very formative personal experience I had with concussion and trauma after a car accident. Neurotechnology became a huge part of my recovery.

Historically, the medical profession has looked at the brain through a chemical lens, which explains the tendency to lean towards pharmaceuticals for solutions to mental health challenges. But the brain is also an electrical system. There has been a lot of clinical work and research over the last five or six decades on neuromodulation technologies, those that can change the brain. In early years, the research was focused on addressing pathologies. More recently, its focused on enhancement for performance and healthspan.

This kind of neuromodulation treatment is available in clinics, but it can be financially out of reach for most people. I began wondering how we could make these life-changing solutions available for more people than just top athletes or highly paid executives.

 

How did you develop your product?

My co-founders are my husband Geoff, and Corey Julihn, an incredible engineer. We have designed and developed all of our hardware, firmware and software from the ground up, in-house – even the electrodes and digital signal processing libraries.

We spent about five years in R&D to systematize neuromodulation and integrate five powerful modalities. Our product is a closed-loop brain training system that both reads and writes to the brain and learns and adapts; it’s built as a learning system. The technology consists of a custom Bluetooth headset that incorporates proprietary brain sensors and functional brain testing. All elements of the solution are lab-grade, and the product has been available for sale internationally online since August 2023.

Our product is a closed-loop brain training system

 

How does Sens.AI work?

When you first begin using Sens.AI you complete an objective brain function test. It’s known in labs as an event-related potential test, and we do it to one millisecond precision. Achieving that level of precision in a consumer product exemplifies our dedication to having the highest integrity signal possible. In fact, we have numerous patents in place for this technology.

Sens.AI then uses the results of this test to recommend specific protocols that have been used in clinical practice to help you overcome some of the blocks you might have with your mental health. This can include everything from sleep and attention issues to aging-related brain fog. All of this is supported by a gamified app that offers guided, personal journeys that will ultimately unlock creativity, performance and mindfulness protocols.

objective brain function test

 

What are some of the latest developments?

We’re getting into the data analytics and building a biological brain age clock. In 2018, we trademarked the term BrainYears™ because we knew the data set we were collecting would eventually lead us down this road of extending cognitive healthspan. We are collecting a rich, longitudinal dataset – from electrical signals of the brain and heart rate variability to event-related potential – and bringing it together into contextualized data sets.

The results of this analysis are fascinating. We have found over 100 independent biomarkers that track with age. We can see the signs of brain aging starting as young as 20 years of age. We can also see inflection points at certain ages, associated with accelerated aging. There’s an assumption that certain signs of aging are normal – but can they be reversed? Instead of waiting for symptoms, can we be proactive and reverse those markers? This is what the longevity movement is about. Sens.AI is looking at prevention of cognitive decline in a very data-driven, statistically validated way.

BrainYears™

 

Any advice for new students?

First of all, I have a teenage son. I know students today are under tremendous pressure with the uncertainty that surrounds the future of work in the age of AI. It can understandably create anxiety and indecision over what is worth investing four years of hard work into. So parents and teachers should be supportive of the mental health of the students in their lives; additional pressure is not helpful.

You might believe that what you study in your undergrad will define you forever. It wasn’t that way for me and is even less so now. Your bachelor’s degree will form the foundation for how you think through problems. Being a great problem solver improves your ability to contribute in the future and opens up more opportunity for personal freedom.

I think engineering – physics and math specifically – provide superior logical reasoning that can be applied across fields. 

But I also suggest complementing with courses in other fields that have vast historic databases such as evolutionary biology or political science so you can understand how we came to be where we are today. This will also help form the basis for your problem solving skills.

As people delegate more of their thinking to AI, there’s the risk that certain skills and capabilities will atrophy. What we need to do is learn how to engage with AI intelligently, to be critical thinkers and to learn how to ask the best questions. Zooming out like this can help you decide on your right university path: which degree is going to make you a better critical thinker? Lean into your strengths.

I believe that engineering and economics offer two of the best foundations for problem-solving and understanding the world. Combining this sort of logical foundation with the deliberate development of interpersonal and communication skills as you venture into the workforce can afford you a differentiated advantage to reach your career ambitions and create a positive impact in the world.

 

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